BC.Game Signs Partnership Deal with Leicester City Football Club

One of our favorite crypto betting platforms, BC.Game has secured a multi-year partnership with Premier League club Leicester City (LCFC). On July 5, 2024, the club announced on its official website that the online gaming platform has become the principal partner of its Men’s First Team.

The football club has named this deal as one of the most valuable partnerships in its history. It will see the BC.Game branding prominently displayed on the front of the Men’s First Team shirts from the 2024/25 English football season. The official men’s home shirt launch took place on July 6.

Susan Whelan, LCFC’s Chief Executive described the partnership as a chance to work with an innovative company and global operator with a history of successful relationships in sports.

We look forward to the development of a mutually beneficial partnership

According to Rayne Davis, BC.Game Director of Marketing and Affiliates, the new partnership is a unique opportunity to promote safe, responsible, and exciting online gaming to fresh audiences.

We are excited to join forces with Leicester City, a club with rich history, a passionate fanbase, and authentic global appeal.

Leicester City clinched the EFL Championship at its first attempt in 2024, returning in grand style to the Premier League. They begin their new season with a match at home against Tottenham Hotspur on August 19, 2024.

Launched in 2017, BC.Game is a top crypto gambling site that offers online casino games, sports betting, esports, and lotteries. The platform supports over 80 cryptocurrencies and tokens, serving users in more than 20 languages across various countries. BC.Game has previously established a strong presence in football by partnering with the Argentine Football Association in 2022.

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