Inside iGB London 2025: Takeaways for the Crypto Gambling Industry

This year’s iGB Live once again proved why the event is one of the most vital gatherings for professionals in the online gambling and affiliate marketing world. Held at ExCeL London from July 2nd to 3rd, 2025, the latest edition welcomed over 10,000 attendees, exhibitors, and sponsors. The keynote speaker for the year was Claire Williams OBE, the former leader of the Williams Formula 1 racing team.

For us at CoinGambling.info, attending iGB London 2025 was about staying connected to the pulse of crypto gambling innovation. Our team was actively present across three days of the event and took full advantage of the opportunity to engage with key partners and industry stakeholders. We discussed upcoming campaigns and explored fresh collaboration opportunities with various crypto casino operators and affiliates.

iGB London 2025 allowed us to go beyond emails and calls as we experienced the power of face-to-face networking. We had real conversations about goals, pain points, and visions for the future of crypto iGaming. Rest assured, these exchanges have helped strengthen our network and positioned us for even bigger partnerships moving forward.

Scroll down to see a photo collage of our favorite moments from the event.

One of the trends that was impossible to miss this year was the increasing visibility of crypto gambling brands. Various crypto-gambling operators were present, from those managing regular Bitcoin casinos to those with advanced DeFi gaming solutions.

We saw once again how crypto is playing a big role in affiliate marketing and online casinos. Almost all traditional casino brands have now begun to incorporate cryptocurrencies into their payment systems. Many are also using commission models that work with both crypto and fiat payments.

Almost everything at iGB London 2025 pointed to the importance of blockchain in the industry today. It’s clear that crypto payments are no longer just a niche option; they’ve become a big part of how operators and affiliates plan their products, partnerships, and user engagement strategies.

There was a real buzz at iGB London 2025. The halls were full of energy, and people were excited to share new things. Everywhere you turned, someone was showing off a new product, tool, or idea that could impact the iGaming industry massively.

Many booths had creative and flashy setups to grab attention. Game developers showcased demos of upcoming titles and highlighted their features. At other stands, there were live walkthroughs of tools that help casino platforms and affiliates grow more quickly.

Gamification was another hot topic, with many casino brands now offering more interactive experiences on their platforms. These include daily wheel spins, exciting loyalty programs, missions, and fun tournaments that keep players engaged.

One of our leading crypto casinos and partners, BC.Game was an exhibitor at the event. The casino team was present at Booth L60, where its Web3 gaming technology, including its native BC token, was highlighted.

Other popular exhibitors at the program were Endorphina, Digitain, and Amusnet. Overall, the vibe on the floor was one of excitement, curiosity, and collaboration.

We captured some of the best moments from our time at iGB London 2025 and turned them into a dynamic series of YouTube Shorts. Our video gives you a real feel of the event, the crowd, energy, exceptional stands, and a few fun behind-the-scenes clips from our meetings.

Below, you’ll find a preview featuring three of these Shorts. To watch the full videos and see more highlights, visit our YouTube channel.

iGB London 2025 was more than just an industry event for us at CoinGambling.info. It was another reminder of why we do what we do. We took full advantage of the opportunity to meet with long-term partners and spark new ideas with some of the brightest minds in the space.

We’re taking what we learned into our next campaigns and look forward to deeper collaboration within the crypto iGaming space. The insights, connections, and momentum we gained will help shape the way we move forward.

Check out our video if you’d like to see what it was like to be on the ground and our key takeaways. For crypto gambling brands and affiliates looking to connect, we’d love to hear from you. Don’t hesitate to send us a message.